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Hawaii Beef Industry Council
The Hawaii Beef Industry Council (HBIC) is an non-profit organization working for the cattle producers of Hawaii in areas of education, promotion and research. The programs are funded by the Beef Checkoff Program, where $1.00 per head collected on all Hawaii cattle when they are sold. Congress established the national Beef Checkoff Program with the passage of the 1985 Farm Bill and producers approved making the Beef Checkoff Program mandatory in 1988. The Beef Checkoff Program is overseen by the Cattlemen’s Beef Promotion and Research Board (Cattlemen’s Beef Board).
Fifty cents of each checkoff dollar is sent directly to the Cattlemen’s Beef Board; the remaining money is allocated for state and national beef promotion efforts by the board. HBIC is a Qualified State Beef Council and a member of the Federation of State Beef Councils.
The Hawaii Beef Industry Council office is located in Kamuela on the Big Island of Hawaii, in the same building as the Hawaii Cattlemen’s Association (the membership division of Hawaii’s beef industry).
Beef promotion efforts include the "Beef. It’s What’s for Dinner” and “I heart beef” advertising campaign. The checkoff can work in areas of beef promotion, research, consumer information, industry information, international marketing and producer communication about the programs.
What can the checkoff do?
Our checkoff is the only industry-wide, self-help tool we have to fight for the success of the industry. Our checkoff acts as a catalyst for change. Our checkoff doesn't own cattle, packing plants, or retail outlets. It can't single-handedly turn around a bad market. What we, as beef producers, wanted when we created the checkoff was a way to stimulate others to sell more beef and stimulate consumers to buy more beef. This can be done through initiatives such as advertising, public relations efforts, educational programs and new product development assistance.
What can't the checkoff do?
By law, our checkoff funds cannot be used to influence government policy or action, including lobbying.