About HCC

The Hawaii Cattlemen’s Council, Inc. (HCC) is the Statewide umbrella organization comprised of the four county level Cattlemen’s Associations. Our 150+ member ranchers represent over 60,000 head of beef cows; more than 75% of all the beef cows in the State. Ranchers are the stewards of over 750 thousand acres of land in Hawaii, or 20% of the State’s total land mass. HCC is also unified with the National Cattlemen’s Beef Association (NCBA), so by joining HCC you are also joining NCBA, as well as your county cattlemen's association.


Why Do We Exist

HCC’s goal is to provide every cattle producer in the state the best opportunity to be both sustainable and profitable. We also believe in grass-roots leadership where every producer’s voice is important in establishing policies and direction for our industry both locally and nationally.

While we have always respected and valued the individuality and independence of our fellow producers, we also understand the added effectiveness and strength that comes from working together, sharing information and technology, speaking with one voice in public forums, and ever more so to move and market our product cooperatively with our fellow ranchers.


That is why we exist. That is why we need the broad involvement of our industry.

The Bottom Line

PLEASE JOIN HCC AND NCBA TODAY. IF YOU ALREADY BELONG, PLEASE SPREAD THE WORD TO YOUR FELLOW PRODUCERS. 

 Together, we have done much to help the cattle industry, and we will continue to work to make Hawaii a better place for you, your family, and your ranch. Your issues are our issues. We need the participation and guidance from all of our Beef Producers.


Sign up or renew membership

There are two ways to become a member - use our online form, or print and mail in the paper form. For Producer Members, “head of cattle” is defined as “all weaned cattle owned or pastured in Hawaii.” Please contact us at [email protected] if you have any questions.

Sign Up or Renew Online

Myth of the month

A fun way to learn more about who we are

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Leadership & Committees  

2025 - 2026 Officers 

President

Lani Petrie

Vice President

Dr. Jason Moniz 

Secretary/treasurer

Alan Gottlieb

Immediate Past President

John Morgan

Major Committees

Animal Health & Well Being

This committee works with our producers and processors to ensure ethical and humane handling of the animals within our care.

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Governance

This committee works to ensure the viability of the organization for future generations.

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Government Affairs

This committee provides advocacy on substantive issues such as Environmental Regulations; Property Rights & Tax Issues through productive professional relationships with state elected officials and government agencies.

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Land & Water Issues

This committee provides advocacy in environmental issues including Critical Habitat, Endangered Species Act, and the management of our natural resources and ecosystem services that our industry provides to the general public.

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MARKETING

This committee has taken an active role in increasing demand for local beef through in-store demonstrations, cookouts and other public events to inform and educate consumers.

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Membership 

This committee is working to provide for an increase in our member base focusing on ALL ranchers, as well as associate & younger generations. In addition, they serve to provide educational opportunities for our members including our Annual Meeting and Convention.


Transportation

This committee provides advocacy regarding transportation practices and has been instrumental in the development of a transportation system that allows ranchers to ship their cattle as efficiently and humanely as possible.

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Law Enforcement 

This committee advocates for stronger protections and better enforcement to safeguard Hawaii’s agricultural community and ensure their concerns are heard at all levels.

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