From mauka to makai, Hawaii is filled with amazing sights. What is sometimes overlooked is the long, rich tradition of raising cattle in Hawaii. In fact, Hawaii's ranches produce a significant number of high-quality cattle. And, beef production is an important economic contributor in the state. Likewise, the men and women who raise cattle and produce beef today play an important role in protecting Hawaii’s natural resources where cattle have been raised for centuries. Those men and women are also ensuring the rich history of the industry is preserved so that it may be passed on to future generations. Hawaii’s cowboys - known as paniolos - are at the center of this effort to preserve the past and to pass along the lessons learned from a lifetime on the land. 

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